Imagination is defined (in the Webster dictionary) as:
- The act or power of forming a mental image of something not present to the senses or never before wholly perceived in reality.
- Creative ability.
Using your imagination helps you “think outside the box.” Hey! Perhaps it will allow you to think of an extraordinary idea that will bring in that new client or WOW your existing ones. In marketing, advertising or business in general, using your imagination will help you keep up with the competition. Although people do not like to stray from what they know, they do however, like things that are unique and new.
Take a look at your marketing plans and routines. Try something you've never done before. Go back to that idea you once had but never dared to execute out of fear of it not going so well. You never know, it may be your golden ticket.
PS. We can help you “enhance your imagination.” A creative logo, business card or campaign can help you attract attention and new customers. Check us out at www.alamanahdesigns.com.
